Transactional SMS

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SMS marketing is a powerful tool for businesses to engage with customers directly via text messages. Below are the key types of SMS services — transactional, promotional, and SIM-based SMS — along with their benefits and cost-effectiveness.

Marketing Oriented To The Targeted Customers

Transactional SMS are messages sent to customers to facilitate a service or provide information regarding a transaction. These are usually triggered by a user’s action, such as a payment confirmation, order updates, or account verification.

Benefits

  • Instant Delivery: Ensures timely delivery of critical information such as OTPs, purchase receipts, or delivery confirmations.
  • High Open Rates: Transactional messages have a high engagement rate since they contain important and time-sensitive information.
  • Compliance: These messages are exempt from promotional content restrictions and can be sent 24/7.

Cost Effectiveness

  • Pay-per-use Pricing:Typically cheaper for businesses as they are only sent when needed, reducing the cost of unnecessary messaging.
  • Increased Customer Trust:Timely and reliable communication improves customer satisfaction and reduces support costs.
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